Quinceañera Dreams

Branding: Quinceañera Dreams

When Quinceañera Dreams approached me for help, their company had no brand. Just a vision for a fashion show and expo celebrating everything a girl could want for her Quinceañera, or 15th birthday celebration—a major milestone in the Latinx community.

I built their presence from top to bottom. In addition to creating a very glamorous brand identity, I built out their social media presence, event materials and commercials. Over the course of two years, this work extended beyond graphic design into photography and video. After ending my major projects with the company, I stayed on in a supervisory role to review the work being done by their new graphic designers and ensure that it was upholding the style guide I developed.

From the beginning, the company saw a dramatic impact on their events. At the initial expo, they only expected 100 people, but had crowds exceeding 600. Their Instagram blossomed with almost 5,500 followers, and their Facebook also got a lot of attention with 1,400 likes.