Branding and Packaging Design: Melt Cosmetics

Melt Cosmetics is a unique brand that sits in the crosshairs of punk and high end. In their early years, their look wasn't quite focused, so I attempted to rebrand their products.

I wanted to make everything look more expensive while staying true to their punk roots. Part of this process was building a focused idea of the company's mission and target audience in a style guide. Then, I used these insights to create new logo versions, packaging, and brand structure.

Although this was an on spec project, I contacted the company to share my work, which was received very well.