Sabados con Adriana
Sabados Con Adriana
Video: Sabados Con Adriana
When my mother, Adriana, wanted to join me at a YouTube conference, I told her I would help her start her own channel so that she could register for the event. Neither one of us expected that her first video cooking Colombian food would rack up over 150,000 views. When it did, we knew the work was just beginning.
In addition to designing video graphics, I did food styling, art direction, social media, and some wardrobe for her channel. Using YouTube's analytics, I helped her find her niche in the underrepresented Colombian food scene online. Over the last four years, I've also helped to reformat the show in order to improve viewer retention.
All of these efforts have paid of tremendously. To date, Sabados Con Adriana has almost 190,000 subscribers, and her most popular video has over 800,000 views. Her viewers love seeing traditional Colombian food made simple, and they love Adriana even more.
Saturday videos
From the traditional dishes to the most modern Colombian dishes, Adriana listens to her subscribers and tries to make every dish that they have in their wish list.
Wednesday videos
During the week Adriana works on very easy recipes for her subscribers, from an easy seasoning to arepas. These tend to be shorter videos.
