Prime Day Instagram Live

Prime Day Instagram Live - Buy with Prime

Overview: The Prime Day Instagram Live project was an exciting and impactful initiative aimed at driving unit sales through engaging tutorials that highlighted product value. As a one-day event held on Instagram, it served as a key component of the Prime Day promotional campaign, maximizing the platform's reach and interactivity to educate shoppers on the products available at discounted prices and how they could effectively use them.

Project Scope: The project involved several crucial aspects, including creating the live event, devising a comprehensive strategy, identifying and collaborating with influencers, designing visually appealing templates, and overseeing the art direction of the entire event.

Approach: I planned the event, outlining its objectives, target audience, and thematic content. Influencers was carefully selected, leveraging their credibility and influence to attract a wider audience and build excitement around the event. In collaboration with creative designers, captivating templates were crafted, ensuring a visually cohesive and engaging experience. The art direction focused on creating an inviting and immersive atmosphere, captivating viewers from start to finish.

Results and Achievements: The Prime Day Instagram Live event exceeded expectations, by showcasing tutorials that highlighted product value and utility, the event successfully educated shoppers about the discounted products and encouraged them to make informed purchase decisions. Not only did the event drive unit sales during the one-day extravaganza, but it also left a lasting impact, with increased interest and engagement continuing in the post-event phase.

Challenges: Despite its resounding success, the project did encounter some challenges. The team faced time constraints in preparing for the one-day event, gathering merchants that would be part of it was a big task since the deals were not revealed until the very last minute.

Learnings: Through the Prime Day Instagram Live project, the team gained invaluable insights into the power of social media marketing and influencer collaboration. Additionally, the project highlighted the importance of captivating visuals and creative storytelling to engage the audience and effectively drive product value perception.

Conclusion: The Prime Day Instagram Live project proved to be a resounding success in achieving its objectives of driving product value and sales. The event's innovative approach in utilizing tutorials and influencers on a popular social media platform allowed it to educate and engage shoppers effectively. It was a great test project that set the bar for future live events.